In our previous article we spoke about a number of specific motivations for captioning your audio-visual content. Not only will your content become more accessible for anyone with a hearing disability, but captioning videos has the potential to increase views and engagement, especially from viewers who prefer to watch their videos with the sound turned off. What’s more, with a transcript it becomes much easier for you to translate your content into other languages.
It has been a long day, you are commuting back home and would like to watch some videos on Facebook, but do not have your headphones with you? Most videos on Facebook are watched with the sound turned off, according to several studies. In the following article we list several reasons why captions are necessary in the modern era.